Our first collaboration for Van Cleef & Arpels aimed to enhance their worldwide in-store experience and introduce their 2016 Frivole collection. We invented an augmented reality in a form of interactive mirror that detects movements and records videos for customers to share to their social media. These mirrors were installed in their stores in Paris, London, New York and Tokyo. The project is still on-going with the current collection using different visual elements.
Agency: So Bang / Creative Director: Xavier Tormes / Art Director: Ayu Devernoix