Art direction for a digital experience for the launching of the limited edition “Carte Blanche à Baptiste Loiseau - Merpins Cellar Edition.” Montres were sent to influencers including an access to the microsite. The microsite starts with an introduction video by Baptiste Loiseau continued by questions relating to the tasting experience. Based on the responses, a personalised video would be created, to be shared on social network.
Grand Prix Stratégies Luxe Award 2019 & La nuit des Rois Social Media Award 2019.
Agency: So Bang / Creative Director: Xavier Tormes / Art Director: Ayu Devernoix / Developer: Bonjour Lab