Conception and art direction for the Holiday Season Global Campaign 2020 at l’Occitane.

Agency: DDB / Creative Director: Émilie Le Breton / Art Director: Ayu Devernoix & Sarah Dellanoy / Photographer: Callum Toy

Inspired by the collaboration between Hennessy and Zhang Huan; conception and art direction for visuals to be used on Hennessy global social media. The food sharing visual reached 749K likes on Instagram.

Agency: DDB / Creative Director: Émilie Le Breton / Art Director: Ayu Devernoix / Photographer: Bloom - Emily Jeanne & Nikolaz Le Coq

Art direction for a digital experience for the launching of the limited edition “Carte Blanche à Baptiste Loiseau - Merpins Cellar Edition.” Montres were sent to influencers including an access to the microsite. The microsite starts with an introduction video by Baptiste Loiseau continued by questions relating to the tasting experience. Based on the responses, a personalised video would be created, to be shared on social network.

Grand Prix Stratégies Luxe Award 2019 & La nuit des Rois Social Media Award 2019.

Agency: So Bang / Creative Director: Xavier Tormes / Art Director: Ayu Devernoix / Developer: Bonjour Lab

Conception and art direction for a campaign to celebrate a collaboration between French famous chocolate and ice cream brands, La Maison du Chocolat & La Glacerie.

Agency: So Bang / Creative Director: Xavier Tormes / Art Director: Ayu Devernoix / Photographer: Thomas Dhellemmes

Conception and art direction based on illustration that Boris Zaïon had imagined for the limited chocolate boxes for Noel 2019 at La Maison du Chocolat. Putting importance to the incredible work of art that Nicolas Cloiseau created for the holiday season.

Agency: So Bang / Creative Director: Xavier Tormes / Art Director: Ayu Devernoix / Photographer: Thomas Dhellemmes

Conception and art direction for a production of 20 cocktail tutorial videos and 50 cocktails images. Assets are used on Hennessy global website, presented on their YouTube chanel, as well as contents for Instagram.

Agency: DDB / Creative Director: Émilie Le Breton / Art Director: Ayu Devernoix / Photographer: Caroline Fayette / Videographer: Raphaël Bauche

Art direction for a revamping of Potel & Chabot’s website. The challenge was to create a website that’s not only visually attractive but also clear and direct in terms of transmitting information to individual customers as well as businesses. 

Agency: So Bang / Creative Director: Xavier Tormes / Art Director: Ayu Devernoix / Developer: Studio Casette

Summer 2017 print advertisement and website for La Tisanière Detox. The key for the print advertisement was to create a visual that is healthy and appetizing while keeping in line with the brand DNA. Different recipes then presented on the website to attract customers to create their own personal infusion that they can then share using dedicated hashtag. 

Agency: So Bang / Creative Director: Xavier Tormes / Art Director: Ayu Devernoix

Supervision on the conception and creation of Saint Valentine 2019 social media assets for Bvlgari Parfume.

Agency: DDB / Creative Director: Emilie Le Breton / Art Supervisor: Ayu Devernoix / Art Director: Charline Boison / Photographer & Paper Artist: Anais Profit

Supervision on the conception and creation of social media assets for Bvlgari Parfume Holiday Season 2019 .

Agency: DDB / Creative Director: Emilie Le Breton / Art Supervisor: Ayu Devernoix / Art Director: Sarah Dellanoy, Charline Boison / Photographer: 5H53

Product photoshoot for La Maison du Chocolat St. Valentin Collection 2019. Who says that chocolate and St. Valentin has to be kitsch. Using simplicity of form and playfulness of lights and shadows to create modern visuals for the brand and its St Valentin collection.

Agency: So Bang / Creative Director: Xavier Tormes / Art Director: Ayu Devernoix

Our first collaboration for Van Cleef & Arpels aimed to enhance their worldwide in-store experience and introduce their 2016 Frivole collection. We invented an augmented reality in a form of interactive mirror that detects movements and records videos for customers to share to their social media. These mirrors were installed in their stores in Paris, London, New York and Tokyo. The project is still on-going with the current collection using different visual elements.

Agency: So Bang / Creative Director: Xavier Tormes / Art Director: Ayu Devernoix

Visuals created for Lipault’s facebook page. The idea was to create contents that are colorful and fun to attract users’ likes and more followers on facebook.

Agency: So Bang / Creative Director: Xavier Tormes / Art Director: Ayu Devernoix

Blackheart is an Indonesian pret-a-porter contemporary brand. We created a brand campaign video for their 2011 Fall / Winter collection, as well as designed and developed their first website.

Agency: Artnivora / Creative Director: Henricus Linggawidjaja / Art Director: Ayu Devernoix

Conception and direction artistique for FNAC and Darty social media’s contents.

Agency: So Bang / Creative Director: Xavier Tormes / Art Director: Ayu Devernoix / Photographer: Orlane Mercadier

Art direction and creation for Veuve Clicquot social media’s contents; published on influencers’ Instagram feeds.

Agency: So Bang / Creative Director: Xavier Tormes / Art Director: Ayu Devernoix

The merchandising book acts as a printed database of all the products per collection. Not only that, it was also sent worldwide to help boutiques to mix & match items in order to help costumers to get the best look for them.

Director of Merchandising: Marianne Dreuilhe / Project Manager: Mathilde Meox & Ayu Devernoix / Art Director: Ayu Devernoix

A packaging design for a perfume Sea Island Cotton by Bath & Body Works.

Agency: Chad Lavigne / Graphic Designer: Ayu Devernoix

Created flatlay photos with different themes of various occasions in which we can share a bottle of rich Veuve Clicquot.

Agency: So Bang / Creative Director: Xavier Tormes / Art Director: Ayu Devernoix

Kaleidoscope animation videos created for influencers during Clarins lipgloss promotional event. Each influencer can choose a flavor they would like to have for their personalized video. The goal was to have these influencers share their videos on social media.

Agency: So Bang / Creative Director: Xavier Tormes / Art Director: Ayu Devernoix

A regular champagne normally is enjoyed chilled without ice.  This bottle tag is created to inspire customers on a different way to enjoy a champage. With Rich Veuve Clicquot, you can add ice and your favorite ingredients to have another champagne experience.

 Agency: So Bang / Creative Director: Xavier Tormes / Art Director: Ayu Devernoix

Eko Nugroho is an influential contemporary artist in Indonesia whose works have been showed globally. He has also collaborated with major brands such as Louis Vuitton and has decorated one of the most hyped places in Asia, Potato Head. We wanted his artist book to be as cool as his artwork. These limited editions books are open binded, have Eko’s original drawings on the cover, and protected by a hand-made embroidery cases. Each piece is definitely unique !

Agency: Artnivora / Creative Director: Henricus Linggawidjaja / Art Director: Ayu Devernoix

Created flatlay photos with different themes of various occasions in which we can share a bottle of rich Veuve Clicquot.

Agency: So Bang / Creative Director: Xavier Tormes / Art Director: Ayu Devernoix